Our Approach

AFP’s advocacy approach focuses attention on opportunities for policy, programmatic and funding action that have the highest potential for success in the near term.

We use a SMART—Specific, Measurable, Attainable, Relevant, and Time-bound—approach to connect near-term advocacy strategies and wins with broad, long-term goals. The approach transforms the way family planning champions maximize their time and funds to effectively persuade those in power to take action.

Ground-tested and adaptable, AFP tools and resources have been honed through application in resource-limited settings. They provide advocacy coalitions with simple steps to respond quickly, advantageously, and decisively to advocacy opportunities.

Seven core principles guide AFP.

  • First, is local ownership of the project; local champions determine and direct national and sub-national advocacy activities.
  • Second, advocacy focuses on policymakers who control family planning funds and policies.
  • Third, advocacy messages are evidence-based.
  • Fourth, catalytic investments leverage the resources of other organizations.
  • Fifth, Voices from the South are able to better influence global and regional agendas.
  • Sixth, AFP uses a strong performance monitoring framework to track progress and increases in access to family planning.
  • Seventh, country advocacy capacity and activities continue after AFP ends. The strength of AFP is its emphasis on all seven principles.

The AFP approach focuses advocacy efforts on the discrete policy and funding decisions critical to advancing family planning in a given setting; once achieved, these incremental changes—termed “advocacy wins” demonstrate step-by-step progress toward long-term goals.

For more information, see our brochure, available in English and Français.

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